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Game Changers


We respect beekeepers

We respect all those in the industry who have been producing healthy honey in the pristine Australian environment in the traditional way over the years. We also respect the methods and experiences of the past.

However, the global challenges we face in production and sales clearly exist, and we need to actively respond to these challenges.

Knowing Industry

Ray and Simon, who had been preparing to develop ideas and products for remote unmanned devices, had a conversation with Josh, a young beekeeper of South Australia, about Honey, and had an opportunity to hear about the various situations facing the beekeepers.

During that conversation, we got a look at the current reality of the Australian beekeeping industry and an opportunity to closely look at the global honey market. And we came to two conclusions:

  1. The way honey is produced is the domain of God. It is a business that takes place under conditions beyond the control of the weather and bees.
  2. Compared to the sales amount of honey sold in the global honey market, the income earned by beekeepers in Australia is relatively small compared to the work they do.

And we started to study how to create a more controllable production environment and how to create conditions where beekeepers can take more profits.


We are true market believers

We believe the bottom line lies in the market, making products that can be marketed, and reducing the distribution process so that consumers can enjoy more of better honey at a better price. We don't think technology is lacking in our time. However, we decided that it was important to arrange and adjust the technologies that are right for us so that consumers and producers can use them beneficially.



And we came to develop BeeSTAR. BeeSTAR will serve as a platform that connects producers and consumers and will increase market credibility by proving and certifying products that consumers want, and this credibility lies in transparency and accuracy.

LB Agtech has developed BeeSTAR with a focus on transparency and accuracy, and is currently testing it, and plans to supply BeeSTAR to over 100 apiaries soon for upscale testing across Australia.


Members & Vision

Each of our members has a role to play. Ray is in charge over the market, Simon is the execution, Josh is in the production & agricultural matters, Les is on beekeeper relationship, and Johnathon is on the technology development.

We will soon see our vision become an opportunity to bring innovation and a better life to Australian beekeepers.



Ray Seungmin Kwon

Ray is a founder of LB Agtech and provides a pivotal role as a visioneer. With his 15 years of professional global business development, Ray created a new business model that works for every stakeholder in the agricultural supply chain as well as the end users.

Simon Burt

Entrepreneur and founder focused on making a difference through applied solutions. Keen customer advocate and committed to making a difference. Simon is committed to environmentally friendly farming practices and developing carbon neutral solutions for future markets.​

Josh Nurse

Head of beekeeping, heavily interested in all things bee related since a child. Josh is now successfully running 100 hives and growing each year. Under a mentorship provided by Les Crane the industry leader.

Les Crane

Les Crane 4th generation beekeeper with his knowledge dating back over 100 years. Les’s passion for the industry has led him to many senior roles and is respected at as an industry expert.

Jonathon Moraitis

Johnathan leads the team developing our technology and software platform in a joint venture with LB Agtech and NWI group. Our partnership will enhance beekeeping productivity and practices by offering a modern platform with remote monitoring and analytics.